Why is Cadbury so popular in India?

What is India’s most popular chocolate?

Today, Cadbury is the most loved and most widely sold in India. According to Euromonitor International, Cadbury accounted for 55.5% of the total chocolate sales in India during 2014. Dairy Milk is the flagship brand of Cadbury.

Why is chocolate popular in India?

The popularity of chocolate in India is also linked to its affordability. The chocolate market is dominated by global giants Mondelēz and Nestlé, which sell local favourites such as Cadbury Dairy Milk and Munch, respectively.

Which chocolate is first in India?

Craft Chocolate in India

The first craft chocolate maker in India was Naviluna Chocolate, formerly known as Earth Loaf, which started in 2012.

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