Does India consume a lot of chocolate?
“It is a completely Indian product to us.” First imported to the country by the British during colonization, chocolate — most of it milk chocolate — is now a daily habit for one in five Indians, said a 2019 report by the market-research company Mintel.
Does India have chocolate?
But chocolate is universal; it’s spread to markets worldwide, and India is no exception. In fact, with nearly 1.4 billion people, the Indian chocolate market is one of the fastest-growing in the world.
How many people in India eat chocolate?
Mintel Reports Store
Further proving the popularity of chocolate, almost three in five (58%) Indians have consumed chocolate in the past three months*, including an impressive one in five (21%) who say they eat chocolate daily, according to Mintel research.
What is the No 1 chocolate in India?
Today, Cadbury is the most loved and most widely sold in India. According to Euromonitor International, Cadbury accounted for 55.5% of the total chocolate sales in India during 2014. Dairy Milk is the flagship brand of Cadbury.
Is Cadbury Indian?
Our Brands. Our iconic brands have been part of Indian families for over 70 years. We introduced Cadbury Dairy Milk and Bournvita in 1948 and since then has been a leader in the chocolate category in the country.
Why is chocolate popular in India?
The popularity of chocolate in India is also linked to its affordability. The chocolate market is dominated by global giants Mondelēz and Nestlé, which sell local favourites such as Cadbury Dairy Milk and Munch, respectively.
Who invented chocolate?
The creation of the first modern chocolate bar is credited to Joseph Fry, who in 1847 discovered that he could make a moldable chocolate paste by adding melted cacao butter back into Dutch cocoa. By 1868, a little company called Cadbury was marketing boxes of chocolate candies in England.
Why is chocolate so expensive in India?
It’s no wonder, then, that India’s confectionary and chocolate industries import most of their raw material. … That’s much higher than the cost of mass-market chocolates but still cheaper than Swiss brand Lindt, which is priced at over Rs 500 for a 100 g bar in India.